Use this ROI Calculator to see if a particular promotional products direct mail campaign is likely to work for your business.
Input
How many pieces are you mailing?    
What are the total program costs? $  
What % response do you expect?   %
What % of responders do you expect will buy?   %
What will be your average expected profit per purchase? $  

 

 
Results
Number of Responders: Cost per response: $  
Number of Buyers:   Cost per buyer/new customer: $  
Total Profit from Program: $ Cost per piece: $  
Return On Investment:   %  
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